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Runner-Up at Gitex Riyadh – B2B Magazine

Year 2010
Award Runner-Up at Gitex Riyadh – B2B Magazine
Category Runner-Up Best Exhibit
Client Mobily
Award Location USA


Mobily is the fastest growing mobile communications and technology and internet provider in the Kingdom of Saudi Arabia. Leading the mobile revolution in the middle east. Mobily hired IGE to create its next level of technology experience at Gitex Saudi Arabia in 2009 and 2010. IGE quickly moved creative, design and project management resources to the middle east to start working on one of the most challenging international projects, starting with the consolidation of all Mobily’s divisions and product offer, lounge areas, state of the art displays and experience areas up to full interactive promotions and activations within the exhibit. The project took six months to design and 3 months to produce locally in Saudi Arabia. The main goal was to keep all those business units under the exhibit while keeping a clean and high tech look as well as showcasing the Mobily brand as a leading communication and technology company.