Best Exhibit & Innovation Award at Miami Boat Show

The 11th Annual MOD Awards once again honored the best of modular exhibit design in front of a packed house at the Four Season Hotel in Mandalay Bay on March 29. Along with a panel of design industry judges, more than 300 exhibit and event industry professionals took part in selecting the winners and presenting each company with a crystal MOD Award. To create a consistent approach among so many sub-brands within the Mobily exhibit, it was important to make the various areas flow from one to the other. A dark wenge wood floor was used with a mirror board that served as a strong and elegant visual anchor. The ceiling anchored the entire 15,000 square-foot showplace and represented moving information. The look created the highly technical feel that this telecom company wanted. Mobily hoped to reach each target audience by having many product lines in one exhibit space. Mobily not only wanted each attendee to have a memorable experience, but retain the name as well as the products.