- Year 2016
- Client Steelseries
- Mandate 20" X 30" - 600 square feet
- Location Boston, Massachusetts, United States
What we did
- Strategic planning
- Digital displays
- Consumer event experiences
SteelSeries is a leading manufacturer of gaming peripherals such as headsets, keyboards and mice. The Steelseries exhibit was the definition of interactive. The goal was to provide consumers and attendees with the ultimate gaming experience.
IGE designed an industrial-themed exhibit featuring materials specifically chosen to reflect the Steelseries brand, including perforated steel, diamond plate flooring, acrylics, matte and glossy finishes, and LED lighting to create a glow on the show floor, resembling that of the video game world.
This exhibit had an extraordinary amount of electronics, including computers, monitors, a 16’x9’ LED video wall and a complete 5 on 5 gaming station.
All the equipment was contained within cabinetry and a customized ventilation system had to be built to prevent overheating. This dynamic exhibit attracted attendees from all over the Boston Convention Center.
Monitor size 220"
Steel plates 97