- Year 2019
- Client Newmar
- Mandate 143' X 105' - 15,000 square foot exhibit
- Location Salt Lake City, Utah, United States
What we did
- Design and Fabrication
- Graphic Production
- Install and Dismantle
- Graphic Design
IGE was contracted by Newmar to create an extra large modular trade show exhibit for the 2019 RV Experience event. Newmar is one of the most widely recognized luxury RV manufacturers in the nation. This company revolutionized the RV industry, offering elegant, luxurious motor homes, RVs and class-A motor coaches fit for a king. Customers can choose from luxury models manufactured by the brand or build their own. In addition, finishing touches like polished porcelain tile, LED lighting or double-pane windows are among the custom options.
A Life of Adventure. An Exhibit to Match.
The impressive exhibit highlighted the Newmar brand commitment to innovation and superior craftsmanship. It also illustrated the luxury RV lifestyle - one of travel and adventure, but without having to forgo life’s amenities. The vehicles on display showcased four distinct settings: Adventure, Entertainment, Nightlife and Culinary.
To accommodate four full-size RVs, the Newmar trade show exhibit needed to be big. A 20’ x 30’ custom modern pergola was the center point of the display. Constructed of powder-coated aluminum and genuine wood, the unique partial enclosure transformed the space into a high-end retreat. To reinforce the privacy of the Newmar trade show exhibit environment, IGE built 12-foot high walls around the perimeter. We also included custom wood corners and large lifestyle graphics to align with the luxury brand image. Furthermore, our team utilized two-tone flooring that created a striking balance between outdoor and indoor RV living.
This large custom exhibit won First Place RVX Display Award for Large Display. And large it was! The dimensions measured 143' x 105', totaling 15,000 square feet, laid with custom flooring in a patterned slate. The pergola included a 20' x 30' custom canopy and 73' of custom high-quality interior graphics. In addition to creating the exhibit design, IGE handled the fabrication, graphic design and production, as well as the installation and dismantling of the exhibit.
Custom Canopy 20'x30'
Sq Ft Custom Flooring 15,000
Interior Graphics 73'