There are plenty of reasons that a business would want to take advantage of a portable trade show display booth: Using portable display cuts costs significantly and allows an entire booth to be set up without professional installation; it’s an economical way to “test-drive” a new show or market before committing to a large space or structural display for that show; and it offers companies who are new to trade show marketing a way to make a big impression without breaking the bank. Whatever the reason your company is considering using portable trade show display, the first thing you should know is that you don’t have to sacrifice visual impact and marketing effectiveness to use these economical forms of display.
- Banner Stands – Banner stands have evolved far beyond their humble rectangular roots. These days, some of the better quality ones are designed to work together as a back wall, and they offer some creative forms with different shapes and dimensional designs. Look for stands that offer toolless banner change and, of course, high-quality printing and materials, so you’ll get the best value. Some banner stand systems feature accessory lights specially fitted to the stands, so your display grabs attention. A well-designed set of banner stands which can form a wall will fit into a container that can be transported in most passenger cars or as a piece of airplane luggage and can be set up in a few minutes by a single person.
- Inflatable Options – Inflatable pieces are newer on the scene than banner stands or pop-ups, and they have a lot of appealing features. Many inflatables can be backlit, so they’re visible from a greater distance, and quality ones can be packed into a container the size of a standard suitcase or smaller, depending upon the piece. Forms range from towers to conference rooms, with everything from back walls to projection screens in between.
- Possibilities With Pop-Ups – Pop-up displays are not new, but the materials used to make the good ones have improved dramatically. Carbon fiber frames offer the most outstanding performance in terms of balancing durability with lightweight, and high-end systems even feature self-locking connectors, so your team has little more to do the pull upward and jiggle to get the frame to pop up and lock in place. Fabrics and printing processes on quality units are also greatly improved over their predecessors, offering far greater resistance to creasing and tearing, and outstanding image clarity, which is especially critical in backlit displays. Some pop-up back wall systems even allow you to assemble the walls back-to-back to create a center display for an island space.
Shave Costs, Not Quality
Using portable display pieces for easy trade show booth set up can help your company make the most of your marketing budget without sacrificing your brand image or your booth’s utility. Save significantly by reducing or eliminating freight, drayage, and I&D costs. Add some accessories like shelving, tables, workstations, monitor mounts, or tablet stands, until your booth has everything your team needs to leave visitors with a memorable impression and achieve your company’s trade show marketing objectives.