Display banners are your opportunity to capture the right audience and invite them to learn more about your products and services. To be successful, you need more than a pretty design. Your signage should share your marketing message, instill trust and credibility and support your overall marketing goals. How can you accomplish all of this from a simple banner? We’ll teach you how.
Below we share the best ways to create compelling, attention-grabbing display banners that help you achieve your trade show goals.
Understand Your Customers’ Needs
Before each trade show, spend some time researching the audience that will be attending the event. Focus on their wants and needs to better understand their motivations for buying. Use this information to design a banner with an effective message and design. This will drive the right traffic to your booth and jumpstart productive conversations that develop into rewarding relationships.
Keep the Text Simple
There are many ways to capture the attention of attendees, but cramming a lot of information into a single display is not one of them. Choose crisp, clear and easy-to-read text. Share your message in as few words as possible. Otherwise, you run the risk of overwhelming or confusing potential visitors.
Remember, you want people from far away to spot your banner, so choose fonts that have thick letters and bold colors. Your font should contrast with the background as well. Also, choose a mix of upper and lowercase letters. Studies show that this is easier to read from afar compared to all uppercase. However, all caps is suitable for sharing important messages.
Share Original, Vivid Graphics
Your graphics should be crisp, clear and easy to understand, just like your text. They should also support your marketing goals, so choose them wisely. To ensure that your banner knocks it out of the park, it’s best to work with a graphic design team that specializes in high-resolution large format printing.
Design professionals know how to find quality stock photography and format the graphics to fit your displays. Plus, graphic designers understand things like color matching, scaling, 2D and 3D design, multimedia design, CNC routing and more. By working with a professional, your end result will be a beautiful, stunning banner that tells a coherent story about your brand.
Include Ample White Space
White space, or negative space, is a good thing on trade show signage. This empty space is free from text and graphics and allows your message to stand out. Some people are compelled to fill every inch with something, but this will only distract attendees. Successfully balance your design with white space so that people from near and far can comfortably read the message.
To create stunning graphics for your custom trade show exhibit, call IGE. We will exceed your expectations with our fresh, artistic graphic capabilities.