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Rental - custom exhibits

12/2009 SOAR HIGH WITH RENTAL EXHIBITS
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Choosing a rental exhibit for your next exhibit property may not only save you the initial custom building costs, but may help you stay flexible for what’s to come. Your landscape may need to change quickly based on the trade shows you attend and the products you need to introduce to the marketplace. Using a rental exhibit allows you the flexibility of change without losing your initial investment.

Pilatus, the world market leader in the manufacture of single-engine turboprop aircraft, soared high above the competition at NBAA this year because of their decision last year to select rental when they needed a new property.

The choice of rental gave them a new display without paying the initial cost of building one. They actually spent as much on their rental as previous years’ show services for their custom exhibit. Pilatus decided to review this new approach on a year-by-year basis.

This year as the NBAA show approached, Pilatus discovered many of the major exhibitors and their competitors had pulled out because of costs. Pilatus didn’t own their exhibit, so they weren’t stuck; however, they also did not have the large expenses that many of their competitors did if they wanted a new exhibit. They decided to make a graphics change to the rental exhibit and take advantage of the fact that their competition was no where to be seen. They were going to grab the attendees’ attention and rise to the top – and did it without increasing their budget.

If you are interested in learning more about the benefits of rental exhibits or would like to peruse Inter-Global Exhibitions’ rental portfolio, call Kathryn Rue (720) 961-0402.