Follow us on Twitter
Follow us on YouTube
Become fan on Facebook

Flash is required here.

We're sorry - to view this portion of the Web site you need a recent Flash Player installed. Flash Player is free and quick to install.

News + Press

04/2009 IGE MOBILIZES DIVX'S GLOBAL EXHIBIT PROGRAM


Inter-Global Exhibitions executes an exhibit program across the globe for DivX, not just with different with different size configurations but with varied messaging and positioning depending on the market.

Having a constant exhibit design partner in Inter-Global Exhibitions ensures consistencies from show to show whether in the U.S., Europe & Asia. For example, the DivX corporate brand calls for a strong organic creative with an emphasis on lighting and mood, and an inventive use of space. Each booth must show the interoperability of DivX technology with a continuous flow of movement throughout the booth with the goal to show that with DivX products you can experience video anytime and anywhere. Even though a completely new design is created for each show, the same color palette is used updating highlight colors based on current marketing endeavors.

The exhibit design standards Inter-Global Exhibitions has set puts DivX technology and products in a life-like setting – an environment in which they would be used – a home instead of a retail setting. This can be more challenging in the smaller spaces, but Inter-Global Exhibitions designs towards a clean uncluttered modern home to help simplify these smaller booths. Text is often kept to a minimum encouraging the audience to use the products and ask questions as they would in their home instead of referring to graphics.

To keep the DivX brand consistent across the various shows and exhibits, Inter-Global Exhibitions has had Gino Pelligrini design each and every booth. He has a very clear vision and understanding of the DivX brand, which enables him to tweak designs for individual shows without compromising the overall brand identity.

Show / Booth Sizes:
• IPTV 2007- Olympia, London, 2m x 3m
• IFA 2007- Berlin, Germany, 22m x 10.5m
• CES 2008 - Las Vegas, NV, 20m x 18m
• IPTV 2008 - Olympia, London, 2m x 3m
• IFA 2008- Berlin, Germany, 6m x 12.5m
• CEATEC 2008 - Tokyo, Japan, 6m x 6m